This custom logo lettering was created for Grimm Image Records out of Los Angeles CA. I created several calligraphic & script versions of the logo as well as rough drafts for wildstyles & simple graffiti lettering & blocks. We also did the names of each of the labels main artists in a set of styles. All of this material was provided in an array of vector & bitmap formats.
Boston Hammer is a contractor in the construction industry. They have a great logo with a great concept. They wanted a version of thier logo with a little more personality. We did a few sketches with lettering at varying degrees of complexity. We finalized this version in a vector format & delivered 5 variations of outlines & fills in monchrome & full color.
The folks at Gertrude brought us on to create an array of custom graffiti lettering for their Sing Ha Transportaits campaign. In this case we needed
vector artwork & the artists at Gurtrude would likely customize the fill style, effects & other details for each use. We went through a few
phases, each time creating several, quick, hand drawn & colored samples before proceding with the digital work.